Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Photographic shoot |
| Definition of the object | Positives (27) |
| Author | Publifoto |
| Period | from 12 April 1961 to 27 April 1961 |
| Place taken | Milan |
| General description of the subject | General and close-up views of the stands of Pirelli and subsidiaries at the 39th Milan Trade Fair in 1961. Display of a wide range of items from Azienda Seregno, Azienda Monza, Lastex and Pirelli Riv. |
| Technical data |
B/W Gelatin silver bromide/paper
23 Positives - 12 x 9 - B/W - gelatin silver bromide/paper 4 Positives - 18 x 24 - B/W - gelatin silver bromide/paper |
| Categories | Exhibitions and trade fairs > Fiera Campionaria di Milano |
| Products > Miscellaneous products > Sports articles > Diving masks | |
| Products > Miscellaneous products > Boats > Boats in Kelesite > Caimano | |
| Products > Miscellaneous products > Boats > Boats in Kelesite > Daino | |
| Products > Miscellaneous products > Boats > Inflatable dinghies | |
| Products > Miscellaneous products > Latex materials > Elastic yarn > Lastex | |
| Products > Miscellaneous products > Synthetic materials > Laminates |
| Image 1 di 5 | |
| Number | 25891 |
| Definition | print on paper |
| Full description of the subject | A view of the "Pirelli per le vacanze" stand by Azienda Seregno, set up outside the fair pavilion. Display of dinghies. |
| Image 1 di 5 | |
| Number | 25895 |
| Definition | print on paper |
| Full description of the subject | A view of the "Pirelli per le vacanze" stand in front of the dock. Display of boats and dinghies. |
| Image 1 di 5 | |
| Number | 25901 |
| Definition | print on paper |
| Full description of the subject | A lifeboat on display at the dock adjacent to the "Pirelli per le vacanze" stand. In the background are other fair pavilions. |
| Image 1 di 5 | |
| Number | 25904 |
| Definition | print on paper |
| Full description of the subject | A visitor observing the inboard "Slughi" on display at the Pirelli stand. |
| Image 1 di 5 | |
| Number | s.n. |
| Definition | print on paper |
| Full description of the subject | View of the Laminati Pirelli RIV stand. |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.